pan india fashion week
With the number of beauty queens representing India in various pageants in the last decade, it is no surprise that India fashion week has caught the eyes of international buyers, designers, traders and reputed studios looking to hire Indian designers. The latest fashion shows that have become prestigious in New Delhi and Mumbai generate a buzz much before they are held. The India fashion week is followed on twitter, facebook and rest of the international media. The celebrity circus is in full swing as cricket, cinema stars, models and designers go over the top to attract attention. In some shows even politicians and power loaded politicians walk the ramp. Does this mean that fashion is not considered serious business in the country? On the contrary the number of fashion shows has increased. This year nearly 110 designers produced collections for the prestigious shows. Ritu Beri one of the top designers returned to India after a stint with a Paris studio where she has showcased her ethnic talent. Her international experience is being seen as a forerunner for other designers to emulate in the future.
There is a curious mix of designers who cater solely to consumers and those who design costumes for cinema. Other than India, this trend is rarely seen in other countries. Over the years the collections have become on par with international standards. It is helping also the Indian textile industry that is now gaining exposure to international markets. Indian models are being hired by international designers.