Fashion Week Mercedes Benz for a good cause
From New York to Miami and Berlin the fashion week Mercedes Benz met with a standing ovation with the eclectic fare dished out by designers. The spring collection held in September revealed fashion is not only about self obsession but also about reaching out to those who lead unglamorous lives- Thus putting some meaning in fashion shows that are seen as extravagant glamour shows -superficial in nature and content. The fashion week Mercedes Benz was a marked departure from the chic to charitable. With recession still looming large, charity on the catwalk is welcome. Breast cancer was in focus. Designers worked for charity ensured there was some thought in the creativity to this sensitive issue for the fashion conscious women. This initiative by Council of Fashion Designers of America introduced QVC Charms for Charity. They completed 15 years and needed to make their presence felt in the competitive fashion world. Fashion week Mercedes Benz was exactly the platform for the same.
Which fashion designer will refuse an offer to facilitate awareness of breast cancer? So there were designers like Robert Lee Morris, Bradley Bayou, George Simonton, Anthony Nak and Mak Bouwer. The collection marked the awareness for the health of women prone to breast cancer. If fashion week Mercedes Benz was an ideal platform for women to know the latest trends on clothes, it was also informing them about the latest medical information on breasts. The entire collection raised nearly USD 50 million to contribute to breast cancer charities worldwide.