Fashion labels gear up for Milan Men’s Fashion week
The fashion labels and designers are geared up to present their collections in the forthcoming Men’s fashion week 2008 in Milan. Emporio Armani officially announced itself in Milan with the giant size billboard of David Beckham wearing nothing but Emporio Armani white underwear. The first 310 square meter poster of the famous heart throbbing footballer appeared at the Cusani and Broletto in Milan. Beckham is looking dead sexy in the posture which has started attracting attention of the locals. In fact the girls are rushing to the place just to have a look at the poster. The ad campaign was shot by the famous photographers Mert Alas and Marcus Piggott in Las Vegas recently. Armani under wears are really popular in Europe and with this campaign it is ready to spread its market in America as well.
Moving from Beckham and Emporio Armani lets take a look at the preparation of the Luxury Italian footwear company Cesare Paciotti which has launched its new ready to wear clothing line under the label Paciotti 4US. The company is all set to present its collection during the Milan Men’s Fashion week on January 14 th. The Paciotti 4US collection features luxury sportswear like t-shirts, cargo pants, polo shirts, knit tops, down jackets and jeans. The company has already launched its first boutique of its ready to wear collection in Rome recently. The Milan’s Mens’ fashion week 2008 is scheduled to start on January 12 th.