The Fashion Week

The prestigious Mercedes fashion week 2009 leading to the trends of 2010, few weeks away revealed some chic daily wear styles. Yep, it was not all glamour and bizarre that dominated the style trends. While LA went completely green and eco-friendly, New York saw black as a dominant shade. Charlotte Ronson bought a Gothic touch (coinciding with Halloween, perhaps). She turned away from her signature feminine soft line to present a darker shade.
If DKNY celebrated 20 years in the New York Mercedes Fashion Week, then Eco-Ganik sprung a simpler collection in LA. Most designs were extremely wearable. Is this a sign of times for fashion? To be grounded closer to reality? It is not the A-list celebs that are making news, but the clothes that the fit models are wearing. And green is the favourite color.
Eco-Ganik’s designer Hoda Mallone leads the 2009 collection with eco-friendly natural fabrics. This label already has a huge A-list clients like Superwoman Angelina Jolie, Britney Spears, Paris Hilton, Lindsay Lohan, Halle Berry and Cameron Diaz. So environment is in focus and runways are picking up trends to go green. If Eco-Ganik is creating an eco-friendly line free of chemicals in their apparel, they are nurturing the green revolution. The clothes displayed by this five year old company, relies heavily on regular skirts, wearable tunics and tops-totally chic and feminine. Chose any one of these affordable dresses for dinner or lunch dates with pals. Or even a day at the office, they are subtle.